Zesco was looking for a solution to improve their complicated data model, set it up for scaling and supporting the product structure required for the future.
The solution had to facilitate the distribution of Zesco’s restaurant equipment, improve their site performance, and overall user experience.
The new B2B eCommerce store had to be seamlessly integrated with several existing IT systems, which constituted one of the biggest challenges of the project
Zesco selected Salesforce's B2B Commerce platform for its eCommerce solution and hired forténext to support the implementation.
forténext introduced a robust data model tailored to Zesco's needs and created a Salesforce B2B commerce solution that streamlines buying experiences and empowers sales team.
Unique shipping logic
Auto registration
Product surveys
Accurate & quick cost calculations
Robust data model
The new B2B store enables Zesco to efficiently manage catalogs and create product variations, provide cost-effective shipping options, and adapt services and products based on customer feedback.
Google Analytics now tracks customer behavior at every stage of purchase. Google Ads get approved smoothly without security or content issues. Sales can see visitor carts, provide effective support, and assist customers in completing orders, even in challenging situations.
The Zesco team also enjoys the flexibility to modify advertising and landing pages as well as fine-tune shipping metrics without developer assistance. Response time from developers, often within less than a day ensures swift support when required.
“forténext is a great partner to have and has made a difficult project with many complicated situations easy and enjoyable." - Jasen Ward, IT Manager at Zesco
