BioStem Technologies is a biotechnology company focused on the development and commercialization of innovative perinatal allografts produced using its proprietary BioRetain processing method.
Challenge
BioStem's main struggle was scalability and CRM traceability. They were looking to leverage Salesforce to:
- Launch a new eCommerce portal
- Streamline the sales process
- Decrease order processing time
Solution
forténext's expertise, packaged with Salesforce technologies, enabled a seamless transformation of commerce processes for the BioStem sales team and customers.
Key deliverables
Customer-facing eCommerce portal
- Modern interface
- User-friendly product search & order placement
- Order value and shipping cost info
- Payment processing
- Order and invoice information
- Option to contact BioStem sales reps
Account switcher
- Ability for clients ordering for different customer and order types to take advantage of customer and order type specific pricing
Salesforce - NetSuite integration (via Celigo)
- Customer accounts sync b/w NetSuite and Salesforce
- Importing orders placed on the eCommerce portal to NetSuite for processing and fulfillment
- Invoices generated in NetSuite are visible to users on the eCommerce portal
Payment & shipping integrations
- CyberSource (for credit cards and ACH payments)
- UPS (to show negotiated rates for shipping services)
Other integrations
- Sales Cloud setup & configuration
- Pardot setup & configuration
Results & added value
forténext built a modern eCommerce portal that delivers excellent digital buying experiences, streamlines sales processes, and seamlessly integrates with other business systems.
The new eCommerce portal allows customers to easily buy life-changing products offered by BioStem while simplifying order processing and fulfillment for their sales team.
- Delivered in 4 months
- Enhanced customer interface
- Elevated order processing efficiency
- Seamless integration with business systems
Feedback
“Almost every aspect of the project exceeded expectations." - Alex Ruggieri, Sales Operations Manager at BioStem Technologies
