Robust Promotions Machine for Beauty Products Distributor

Sarah Bey
March 26, 2025
2 min

ManocoBlue is a family-owned business that has been serving the beauty industry for more than 50 years, providing salon professionals with a wide range of beauty products and education classes

See how forténext helped ManocoBlue build a customized B2B Commerce solution with robust promotions capabilities to fuel their commerce engine.

Challenge

ManocoBlue distributes over 20 beauty brands with each brand having its specific - and at times intricate - promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The challenge was to implement promotions that go far beyond Salesforce’s standard capabilities, without exceeding the budget.

Solutions implemented

  • Powerful promotion functionality
    Creating targeted and customized sales promotions, adding multiple promo products to the cart from one page.
  • Enhanced sales processes
    Automated return requests authorization, handling backordered items, improved reporting, and contact activity tracking.
  • Integration between Salesforce & NetSuite
    Payment integration and data synchronization between Salesforce and NetSuite.
  • Seamless buying experience
    Customizable shipping fee calc and pickup eligibility rules, address validation, quick order features, and territorial-specific product catalogs.

Results & added value

ManocoBlue now can easily create and manage complex promotions for all brands carried in the store. With automated processes and new reporting capabilities, sales reps can focus on building effective customer relationships. Most importantly, ManocoBlue's customers can now enjoy finely-tuned purchase incentives in the new digital storefront.

  • The promotions piece exceeded the client’s expectations
  • Customizations related to promotions functionality implemented without exceeding the budget
  • Convenience and ease of ordering improved
  • Web sales increased over the old system

Feedback

“Forte went above and beyond to create a promotions machine that took into account all of the crazy promotions that all of our brands try to offer. Not only were they able to customize a solution, they were able to stay on budget." - Sarah Bey, Project Stakeholder, ManocoBlue
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