A manufacturer sells grille and bumper guards for semi-trucks through an extensive dealer network spanning the U.S. and Canada.
Business needs
- Implement a self-service B2B portal
- Eliminate repetitive tasks for the sales team
- Create personalized and smooth experiences for the buyers
- Support wholesale-specific pricing with multi-level discount tiers
- Automate shipping fee calculation for different delivery methods, product combinations, and destinations
Technologies
Challenge
The clientwas looking to eliminate repetitive tasks for its sales team and create smooth, custom-tailored experiences for its corporate buyers through a Salesforce B2B Commerce portal.
The project posed the following challenges:
- Novelty - Salesforce had just released its B2B commerce product, and its capabilities were yet to be explored.
- Pricing complexity - The portal had to support wholesale specific pricing with multi-level discount tiers.
- Variable postal fees - Automatic shipping fee calculation was needed for different delivery methods, product combinations, local and international destinations
Solution
The forténext team created and implemented a Salesforce B2B commerce solution tailored to the client's needs.
Our engineers covered as many requirements as possible with out-of-the-box features.
To build a secure gateway connecting the client's internal CRM and ERP systems to the new B2B storefront, Forte implemented critical integrations related to pricing and fulfillment.
Key features
- Integration with SYSPRO ERP - Order status updates and shipping details can now be displayed in customer accounts.
- Advanced pricing options - Buyers can see MSRP pricing on the product page, pricing supports instant tax calculation for dealerships based in Canada.
- Automated operations - Instant tax and shipping fee calculation for different delivery methods and product combinations.
- Custom faceted search - Customers can easily search their products by year and model.
Results & added value
The manufacturer now has a feature-rich B2B Commerce solution that streamlines buying experience for its corporate customers and allows increasing sales at a lower cost of management.
- MVP launched in 60 days
- 50% increase in order processing efficiency
- Streamlined ordering and fulfillment
- Increased customer satisfaction
Feedback
“The Salesforce marketplace’s feature flexibility has already proven to be effective and allowed us to optimize multiple internal processes and cater more precisely to our buyers’ needs." - General Manager, US Manufacturer
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